Privacy Policy

Frame It Up is a printing and framing business serving customers throughout Ireland.

• Email: support@frameitup.ie
• Website: frameitup.ie

Information you provide:

• Name
• Email address
• Telephone number
• Billing and delivery address
• Order details
• Images, artwork, or files uploaded for printing or framing

Information collected automatically:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on pages
• Referring website information
• General website usage data

We use your information to:

• Process and fulfil orders
• Create and manufacture printed and framed products
• Arrange delivery of your order
• Respond to customer enquiries and provide support
• Improve our website and services
• Prevent fraud and maintain website security
• Comply with legal and regulatory obligations

To provide our services, customers may upload photographs, artwork, or other image files. These files are used solely for producing the products ordered and providing customer support related to those orders.

Uploaded images are stored securely and are not shared, sold, or used for marketing purposes without your explicit permission.

Unless required for legal reasons or ongoing customer support, uploaded files are permanently deleted approximately 90 days after the completion of your order. Customers may request earlier deletion by contacting us.

We use the following services to understand how visitors use our website and to improve our services:

• Google Analytics — Analyses website traffic and visitor behaviour, including IP address, device information, and website interactions.
• Microsoft Clarity — Provides session recordings, heatmaps, and usage analytics to help us understand how visitors interact with our website.
• Google Search Console — Provides information about website performance in search results and helps improve website functionality and visibility.

Where required by law, these services are only activated after you provide consent through our cookie banner.

Our website uses cookies and similar technologies to provide essential website functionality, improve user experience, and analyse website performance.

What are cookies and storage technologies?

Cookies are small text files stored on your device when you visit a website. We also use similar technologies such as local storage (browser storage) to support core website functions.

1. Essential functionality

We use local storage and essential cookies to enable core features of our website, including:

• Remembering items added to your shopping cart
• Ensuring the checkout process functions correctly
• Maintaining session information while you browse

This type of storage is necessary for the website to function properly.

2. Analytics and performance

With your consent, we use analytics tools to understand how visitors interact with our website and to improve our services:

• Google Analytics — helps us analyse website traffic and usage patterns
• Microsoft Clarity — provides insights such as user interactions, heatmaps, and session recordings

These tools may collect information such as IP address, device type, browser information, and pages visited.

3. Search performance

We use Google Search Console to monitor and improve how our website appears in search results. This tool does not identify individual users.

Legal basis for processing

• Essential cookies and local storage are used on the basis of legitimate interest, as they are necessary for the operation of our website (e.g. shopping cart functionality).
• Analytics cookies and tracking technologies are used only with your consent, where required under applicable law.

Managing your preferences

When you first visit our website, you will be given the option to accept or reject non-essential cookies. You can also change or withdraw your consent at any time through your browser settings or our cookie preference tool.

Data stored on your device

Local storage data (such as your shopping cart contents) is stored directly on your device and is not used to personally identify you. This data remains on your device until it is cleared manually or automatically by your browser.

Third-party providers

Some cookies and tracking technologies are set by third-party services we use, including Google and Microsoft. These providers may process data in accordance with their own privacy policies.

We do not sell your personal information.

We may share information with trusted third parties where necessary to operate our business, including:

• Payment processors
• Delivery and courier companies
• Website hosting providers
• Analytics providers
• IT and security service providers

These providers only receive the information necessary to perform their services.

We retain personal information only for as long as necessary to fulfil the purposes described in this policy. Typical retention periods include:

• Order information — Retained as required for accounting, tax, and legal obligations.
• Customer communications — Retained as reasonably necessary for customer support.
• Uploaded images and artwork — Generally deleted approximately 90 days after order completion unless earlier deletion is requested or longer retention is legally required.

We implement reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, or disclosure.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Under applicable data protection laws, including the General Data Protection Regulation (GDPR), you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to certain processing activities
• Request transfer of your data
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

We may update this Privacy Policy from time to time. Any updates will be published on this page with an updated revision date.